Wednesday, April 15, 2015

Introduction Letter

The following are important points in building your introduction letter:

1.  Address your letter to a specific person
2.  Begin your letter with your name and your position or role, if necessary.
3.  Inform the reader where you got his name.
4.  State your purpose of writing, indicating what you hope to accomplish.
5.  Include any other information about the purpose of your letter or yourself.
6. Thank the person and end with a positive note.


Below is a sample Letter of Introduction:
______________________________________________________________


April 16, 2015


Contact Name
Address
Address2         
City, State/Province
Zip/Postal Code



OBJECT: What [Your company] can do for [Your client]?





Dear [Contact name],

At [Your company], we have been developing [Your products/services] since [Year]. By basing ourselves on the features demanded by larger companies, we have created innovative, user-friendly applications that are now available to small and medium-sized companies.

Our expertise in [Your SPECIALTIES] and in [Industries] provided us with the knowledge to develop solutions that answer the needs of today's clients. These solutions allow you to:

  •       increase productivity
  •         reduce the operating costs
  •       increase customer satisfaction


Moreover, we have recently received the [Award] from [Company/Organization], publishers of such magazines as [Publications].

Further to our phone conversation, please take a few minutes to read the enclosed documents. See how [Your company]'s [Your products/services] can optimize your [Departments/processes]. I invite you to contact us today so that we can discuss in details how we can help you.

Thank you of the interest that you have shown in [Your company].




Sincerely,




Your name
Your title

(0063) 123-4567
________________________________________________________________________