1. Address your letter to a specific person
2. Begin your letter with your name and your position or role, if necessary.
3. Inform the reader where you got his name.
4. State your purpose of writing, indicating what you hope to accomplish.
5. Include any other information about the purpose of your letter or yourself.
6. Thank the person and end with a positive note.
Below is a sample Letter of Introduction:
______________________________________________________________
April 16, 2015
Contact
Name
Address
Address2
City,
State/Province
Zip/Postal
Code
OBJECT: What
[Your company] can do for [Your client]?
Dear [Contact name],
At [Your company], we have been developing [Your products/services] since [Year]. By basing ourselves on the features
demanded by larger companies, we have created innovative, user-friendly
applications that are now available to small and medium-sized companies.
Our expertise in [Your SPECIALTIES] and in [Industries] provided us with the
knowledge to develop solutions that answer the needs of today's clients. These
solutions allow you to:
- increase productivity
- reduce the operating costs
- increase customer satisfaction
Moreover, we have recently
received the [Award]
from [Company/Organization],
publishers of such magazines as [Publications].
Further to our phone conversation, please
take a few minutes to read the enclosed documents. See how [Your company]'s [Your products/services] can
optimize your [Departments/processes]. I invite you to contact us today so that we can
discuss in details how we can help you.
Thank you of the interest that you have
shown in [Your company].
Sincerely,
Your
name
Your title
(0063) 123-4567
________________________________________________________________________